When it comes to food packaging, one of the most important things to remember is that what seems obvious to those who work in the industry can be a big surprise to those who don’t. As commonplace as food packaging is, most people don’t know much about it. No one questions or analyses their food packaging; it’s just assumed to be okay. To what extent does the way food is packaged affect your experience with the product?
For restaurants to get the most out of their food delivery services, a move to the cloud kitchen was inevitable. They hoped to cut back on labour and infrastructure expenses in a slowing economy. The importance of well-designed containers for transporting food has grown alongside the popularity of “cloud kitchens.”
If you want to win back your customers’ trust and get them coming back to your restaurant, try some of these suggestions for takeout and delivery packaging.
More effectively establishes the brand
The first and most obvious reason to care about food packaging is so that consumers will recognise and trust your brand. Since the pandemic, it has been challenging to connect with consumers, leaving packaging as a last resort for conveying brand values. Branding food packaging with the restaurant’s name, logo, and slogan helps consumers remember the business whenever they are hungry and contemplate placing an order.
Whether or not there is a pandemic, cloud kitchens still need to put a premium on properly packaging their food. Such restaurants can only communicate with their customers through the food they deliver. As a result, they should pay close attention to the aesthetics and content of their packaging.
Here are the five ways they’ve tried to appeal to your senses with their food packaging:
- Touch: It’s fun to reach out and explore the high-quality packaging.
- Smell: Aromas from the North Indian dish are preserved in the packaging.
- Taste: You can still taste the restaurant’s distinct flavour in the dishes.
- Hear: By scanning the QR code on the packaging, customers gain access to a carefully curated playlist of vintage songs that perfectly captures the store’s mood.
- See: Customers are drawn in by the delicious food displays and the high quality of the ingredients used.
Keeps the quality of the food
People have started thinking more about what they put in their bodies after the pandemic. When customers receive carefully crafted food packages, they immediately assume the outlet’s food is of the highest quality. Your food’s high quality is reflected in the packaging.
Good food packaging prevents leakage while in transit. Customers’ appetites are killed, and a wrong impression of the brand is made if the food is packaged sloppily. How food is packed and handled in the delivery business is crucial in preserving food quality by preventing leakage and minimising food waste.
Restaurants have recently begun placing a greater emphasis on customer satisfaction. They are committed to customer ease. You should always have extra things like cutlery and napkins on hand to make eating your food less hassle for your customers. As a bonus, the packaging should be convenient enough for customers to eat from anywhere.
Since the spread of COVID-19, many eating establishments have implemented new safety measures to protect their patrons. So that their customers can easily clean up before diving into their meals, many restaurants include sanitising kits in their delivery packages. The store’s concern for its clientele’s wants and needs is thus readily apparent.
Builds brand recognition
In the cutthroat restaurant business, paying close attention to the packaging of your food is a crucial part of establishing your reputation. In today’s era of takeout and delivery, your restaurant’s name is on the package your customers receive. A better product line will feature more streamlined packaging. When designing food packaging, remember how simple it is to open and store, how long the food will keep, what kind of material was used, and how well it seals and reseals.
You should also make an extra effort to add a touch of creativity and aesthetic appeal to the food packaging you offer. The time and care you put into designing your food packaging will increase brand awareness and customer loyalty.
People nowadays are becoming more conscious of environmental issues. However, eating establishments have recently made efforts to alleviate these packaging and other concerns. Intending to reduce non-biodegradable waste and ecological damage, Burger King, for one, has begun a pilot programme to introduce its customers to sustainable packaging, such as paper straws, drink lids, wrappers, napkins, etc.
Using environmentally friendly packaging, you can show your customers that you share their concern for the planet. The National Restaurant Association reports that 72 percent of businesses use recyclable materials for their packaging to appeal to eco-conscious consumers. In addition, 56% use materials guaranteed to decompose in a composting facility.
A growing number of eateries are embracing eco-friendly practices; if you haven’t already, you should follow suit by using only eco-friendly packaging materials.
It should not surprise how vitally important packaging is to the food processing industry. In a world that is working hard to end world hunger, many novel approaches to food takeout packaging are currently being developed with the goal of extending the shelf life of a variety of foods to provide more time for food aid to be distributed to those who require it. The future of food packaging may not turn out to be what people currently envision it to be.